Id,Ego and Superego

Id, Ego and Superego

Nothing is bad or good, every thing been uncertain in this universe. And again the same goes true with the Life and the Business. From the time a child born till the time he/she dies, he/she develops the Id in every stage about the same or the different things. The lack of satisfaction developed in the Id comes next in the life in the form of ego, then how is that bad. In fact companies make money over this. For example if a child is deprived of the milk of mother goes for smoking, and doing those all things in which they can suck. This is because the basic necessity of sucking was hindered in the early stages of his /her life. And what the companies do is obvious, they makes cigarettes, cold drinks, straws, etc for them and make money. This is how they make money over the suppressed Ids of people. But the question is that how do they know this that the particular person is suffered of any Id needs. The answer is that they keep on studying the intelligence of human beings and that’s how they can estimate and predict their possibilities of doing business. They, then after segment the market according to the needs of their customers. Once the companies can become to know the personality of the customer they can easily provide the required things and thus can make the money. Actually the basic needs of every human beings as per the theory of Freud in the very beginning of life comes in play as the intrinsic form which is called as the Personality. Those needs are in the form of 5 stages. They are the Oral Stage, Anal Stage, Phallic Stage, the Latency Stage, and Genital Stage. Then after these stages finally develops the personality of the Human beings. And finally the companies make studies over these and hence they make money. If those Id needs are not satisfied this qualities develop in something which people call as the Ego and finally the pressure in the Human beings grows so much that the pressure bursts in the form of Superego. Then basically the companies are fulfilling those needs of humans and hence doing a thing which is very good and noble thing for them. Thus, if those things are not fulfilled ie the Id needs are not fulfilled and the person becomes Egoistic or Super egoistic then what is wrong in this is the question. Think and wait till the next...

Brains in Brain!

The biggest of the companies in the world are shifted from being a product to the customer centric approach in their businesses. Be it an IT company, FMCG, Hospitality or anyone else; if not having the monopoly like GE over the market, more or less this P2Cc i.e. Product to Customer Centric shift can be seen. But, is that the real thing or something else happens can be the theme of discussion?

The word customization, individualization etc are the ways by which companies are directly achieving the main purpose of satisfying their customer’s needs. Now a very interesting thing which comes forward is that the companies are developing the Product and reducing their Risk factor associated with the Product as they already are the CDP (Customer’s Designed Product). Thus by being Customer centric they can do several things and hence can reduce their R&D cost associated with the PD and the marketing cost as well. The Risk factor is also reduced till a bit of extend, adding-up in their Risk Management. The examples may be many-

DELL, Google.com, Nokia, Orkut.com, BMW, Linux etc

There are many more and the matter of fact becomes much more of interest when we see that the need and the demand of the customers is the common target for all of these. They basically want to know that what the customer can design for him/her if they are made the developer. Thus the companies are tilting towards that what is happening behind the thirst i.e. the mighty Brain, which is more or less the main responsible factor for their growth cycle.

The focus is now the Brain and there are a number of researches going on the study of Human Brain. Once there was a time labor force was the factor for attention. Then came the era of Technology and further the Product, Customer and now is their Brain. Where it will end, it can’t be easily said or predicted but as the cycle passes on the factors of attention keeps on integrating with each other.

The intelligence and emotions are both the focus of study these days as the IQ only is not required for the companies as they need both-customers and the Employees with a greater level of IQ and EQ. Let us see that where it goes but wherever it will go, it will penetrate all.