As per BGC report survey says that the Executives are very much bothered about the return of the Innovations they are getting. What will be the impact of this on Innovation? How far will it effect the growth and development of both the society and the company? Will it decrease the rate of Innovations happening or the number of innovations will get a downfall? These all are the burning and can be the point to think about? Since Innovation has become the theme and the base line for most of the companies of the world, will they do it in spite of the less return which is the base line for any company? How far is these all going to effect them and what all are the ways by which they can maximize the return on Innovation i.e. Monetization of Innovation in the best possible ways. Will the Cost incurred in Innovating be reduced, again with no compromise with the quality and the value of the product possible? Are some new case studies as the pitfalls in Innovation going to come before the MBA scholars and companies? Let us put our brains and find the ways. May be some new Strategies can be developed…
Here is the BCG report…
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