Being Sustainable

What do you mean by being sustainable? How does it help us? What are the implications of not being sustainable? Change, being agile, innovation, creativity, and so many similar words are so much prevailed in the current economic and social world that sustainability has lost its own importance? It is not a bad idea to be change lover, innovative, agile and creative but at the same time if one is not sustainable in a process or over a matter, the real juice can’t be seen. For Example- There is a magician who is very creative in the way of showing magic tricks and have delivered 4 -5 good and unique shows. Now if his most concentration goes in developing new tricks, ultimately it will result in reducing the number of shows he delivers. And this shows that he could be a great creative artist but since he is not sustainable, he is not making money at the time when he is designing newer ways of magic. Also this could be an aid for him and his competitors both at a time. For him, it would be a profitable situation only till no any competitor becomes agile to grab his absence. But if any other player comes in the market with lesser creativity in magic than he shows, in that case the previous magician have to a good chance of losing some percent of the market share. The idea is ‘Be creative but be sustainable too, and this can only be done by being fast.’ Stay happy and healthy. Cheers

Wish ou a very Happy New Year

Dear One and All Wish you a very Happy New Year 2014. It has been huge gap that I have not been here. Now on I will try to give some time to this page. Say Healthy,Happy and Wealthy. Enjoy New Year Eve

Steve Jobs

Death is a truth. Everyone and everything which lives today has to die, one day or the other. So in true sense the meaning of live is proved after what happens to the world after you are gone. What is that something which becomes a topic of discussion between people after you are gone. How you have changed the way people think and have ever been thinking? How you let the world feel that it will miss you? How you will let your way of thinking and living influence the others life. Here are some of the learning and preaching of such a great man who came on the earth and changed the way people think. He was a man who when speaks, makes the dead, alive. He was though a common man, who dared to walk extra miles and brought terrific changes in society. Though he is no more between us, but still he remains within us-The Steve Jobs.

Orkut.com

Have a look at both of these picture. One is taken at the time of signing in and the other at logout...
What is the difference in between them? How beautifully Google has put the ad...?
Its so simple to understand that how Google separates itself from others...

Bottom Of Pyramid

India is one of the biggest and growing economies in the world. This country has shown several trends of trade and also has a huge experience in various domains of business. From the very early times till now, India has moved from the business of craft, sculpture, designing, painting, textile, spices to the business of automobiles, IT, BPO, KM, consulting and what not which constitutes the modern business arena.
This country has moved from one step to another, and then even this young economy has never ended the old values and system of business ever. This country has always made incremental innovations and renovations in their ancient way of doing business. And now the state of such businesses has become the Bottom of Pyramid as very well said by Prof C.K. Prahlad.
Yesterday, I was passing through the road of my colony and I saw a shopkeeper who was selling vegetables loaded on this bicycle cart (Pic). I asked him certain questions and his answers were showing the shift in his own business that how he adapted and made the incremental innovation/renovation to run his business more profitably.
The questions asked by me and the answers he has given are as under-
Q- Chacha sabji bahut mahagi de rahe hain aap?
A- kya Karen babuji, mahangai badh gayi hai, aur abhi age bhi na jane kya hoga.
Q- accha chacha aap kahan se sabji late hain?
A- babuji mandi se, yahan se 7 km door hai.
Q- kitne baje se lagate hain ye thela?
A- dopahar 2-3 se lagate hain.
Q- Accha to aap ye bataiye ki aap kahin dukan kyun nahi laga lete hain?
A- Babuji lagaye the, pehle dukan se hi bechte the road k kinare, par sarkar ka niyam ban
gaya hai ki road k kinare koi dukan nahi lagana hai, sarkari zameen na hai babuji!
Q- Accha to kahin sthir thela laga liye hote, kam se kam ek jagah to rehte?
A- vo bhi kiye rahe babu, police wale mina karat hawan na, road par mana karat hain.
Q- To isiliye aap ye cycle wala thela liye hain?
A- Han, isiliye liye hain, ka Karen majburi hai na. Dhandha to kare bina paisa nahi
Milega aur parivar bhi to hai.
Q- Accha to ye bataiye ki ye cycle wala thela kharide, to mahaga pada hoga.
A- Nahi, hum purana wala thela bench diye aur 750 rupya lagay ke banwaye hain ye.
Q- To aap idhar udhar ja ke benchte hain, to roj wale grahak ko kaise milte hain? Isme to
nuksan hota hoga?
A- Nahi hum ehh se 5-6 colony me pas hi pas benchte hain, aur sab colony ka ek nischit
samay bandh diye hain.
Q- Accha, iska matlab ki aapke grahak roj wale nahi behakte?
A- Nahi, yehse faiyda hi hai, hum grahak ke ghar ke samne se jate hain aur ek nischit
samay par. Aur nahi to 5-6 colony me bhi ho jata hai.
Q- to mahine me kitna bacha lete hain?
A- Wahi 10,000-11,000 rupya bach jata hai babu.
Bahut badhiya hai chacha. Dhanyavad.
So from this small happening one can see that how a small vendor can change his way of doing business by improving the medium( Cart). Moreover one can very well analyze that he has done changes not by his own desire but by the compulsion of law.
*This is not always true, but in this case. There are number of examples in which people adapt by desire.
So the phases, this shopkeeper has seen are-
Shop Model Business ----Moving Cart Model Business ---- Bicycle Cart Model Business
In all the cases he is selling the same product.
In the very initial stage, i.e. Shop model Business, he was having customers who use to go at his shop and buy vegetables. In the second phase, he has got mobility, but to a limited area and also he has increased the daily fixed customers. But in the third stage, he has got mobility to 5-6 colonies situated at very nearby places, and he has got the access of bigger market than both the prior phases.
So, as he has got more access of market, he has got more of the daily customers and hence there happened an increase in the profit.
So he has not only changes the medium of business but also the process of doing business.
There are ‘N’ number of such small vendors and models in India, which are changing day by day and increasing the value in their own business as well as for the economy.
These are the people who sell vegetables like products which are purchased daily by huge population, who belong to lower, middle and high income class. These people are the Bottom of the Pyramid.

New challenges for Asia’s Government

I was reading one article from Mckinsey and I want to share the same with you all. The economic crisis has created a number of problems worldwide in nearly every sphere of Human way of living. Public sector and Private sectors both are affected in every continent. At some places the effect is high and while other potential economies have got a very little touch of that. Nevertheless no one is at the ideal or previous state. This article focuses on the Asian countries Government’s role in the turmoil to run the economy. I have taken all the points mentioned in the article. So have a look and try to analyze whether your government is doing the same or not.
Role of the Govt is expanding because of the following reasons-
· Implosion of Credit Markets.
· Subsequent sharp decline in economic activities.
· Concern about social and political activity.
In the West the Role of the Govt is changing which has risen two points-
· Due to the reason of great economic and financial turbulence.
· Representation of discontinuity which redefines Govt Role.
Asian economies; before the economic crisis the routine economic role of Govt was-
· To develop and implement industrial Policy
· Managing exchange Rates
· Deploying Reserves
· Using State-Owned Assets
Asia is less exposed to the turmoil than West because-
· Their respond to the previous decade regional crisis
· Improved Current- Account Positions
· Accumulating reserves
· Being ensured that their Banking systems operated prudently
Effects of Economic crisis on Asia
· Shrink of the economic growth of the region to a limit
· Decreased in the demand from the western markets
· Effective 30 years old Export-led Model is distorted
How to come out, Asia
· Need to find alternative sources of growth to compensate the rapid fall of demand in western Market
· Adapt from Export-led model to some other global economic context
Challenges for the Asian Govt, due to crisis
· The way they operate
· Require adjustment in their roles
Asian Govt will likely be more prominent in the following areas
· Government as Principal Investor
· Government as Alliance builder
· Government as Economic strategist

"How Innovators are changing IT offshoring"

Hi all, I have read one article from Mckinsey which I am sharing with all of you. This article is very helpful to know new trends in IT offshoring and is very helpful for the IT people. But nonetheless even if a person is related to business or say management, this will be very interesting to read.

The title of the article is ‘How Innovators are changing the IT offshoring’

This covers very significant trends of the movement of IT offshoring technique from Staff Augmentation to Managed service model. This article covers the change of the basic philosophy of IT industry where Client and Service provider are very close and forming a Service provider and client as strategic partners.

The attrition rate at the supplier’s end is also the problem of the client, so they are helping their suppliers in minimizing the attrition rates.

A number of other very interesting topics are covered in this article. So have a ZOOM and check it out.

50 Things Internet is Killing

Hi Everybody

I was reading one article which I want to share with you all. Again in the form of mind map ! So just zoom it and have a look. You will surely find it interesting, reading how 'Internet' kills so many things from our life.

Forces acting while Purchase

Hi Readers
This post is all about the forces which acts on a customer/consumer when he/she goes for purchasing something. Man is a social animal and this cannot be ignored. We all live in a society where there are many things we interact with. For Example, our family is our first society, later on the schools and colleges in which we study which is further followed by several other interactions which happens with us and others...which may be (intentional or unintentional). Here is a mind map image which I found are the forces which acts on a person while he/she goes for any purchase.
Just Zoom it for Bigger Picture stretching your Brain..

World's Tech Myths

Hi everyone, many of us have different know-how and assumptions about the technology and its uses in various aspects.. if not any than at least for me, I was having a lot of misconceptions regarding some of the technical issues... just have a look after ZOOMing the above Picture.....

भारत

Dear Friends have a look on this Image....

Only the Paranoid Survive

Fantastic and marvelous book by Andrew S.Grove, Chairman of the Board of Intel Corporation. Peter Drucker has said about this book as, "This Fantastic book is the Dangerous book, it will make one to think."
The concept laid down by the writer is great and the stories and the happenings which he has categorized as the In Vivo and In Vitro are full of knowledge and interest. One must read this book to understand that nothing is stationary....not the company, not the place in the company and simply nothing....at the cost if one is not known to the Strategic Inflection Point....in which the RULES OF THE GAME ARE CHANGED....
I will be back right here with an review of this book which is half completed and I was unable to stop myself to give this post even before finishing ....
So see you very soon with the mind map of this book "Only the Paranoid Survive"

Search Engine Marketing

Hi
Do you know about the SME search Engine Marketing... if not than have a look on the review of this case by me published on Forrester and written by Shar VanBoskirk and this will give you a better understanding and knowledge about the working of Google, Yahoo! and many search engines. This also will teach you the concept behind putting the words on the portal and SE.
so have an look till the next comes..

M Plan

Hi everyone, I am going to share with you a picture which I have made for Hungry Bangalore.com in my college as a Plan. Have a look on this...

Event and Process

Do you know that what is the relevance of an Event and a process in human life and vice versa?
Darwin, the great scientist who has given the theory which says “The fittest will survive” i.e. the survival of the fittest theory. According to Darwin, every change that takes place happens gradually and that shows a linear nature on graph. But, the question is that whether is that true or not? Might be he is true in the Frame of Reference in which he has postulated this theory, but not now. The reason behind are the examples like 9/11, Mumbai blast, the innovation of chips, mobile phones, the I & II world wars. Just think for a while that could the situation of today have been the same if the above of the things would not have happened. Not only these things, but many more of the happenings have changed the ways human beings lived. So the result does not remain the same. Actually there remains no Linearity in the graph of change vs. time but there seems to be a Step functional graph.
So a very interesting fact which came across, after discussion was that the above mentioned happenings might be having a lot of planning behind for instance, 9/11 would have taken number of months or years to plan but the execution was just the matter of some fraction of seconds or say minutes. And what happened after that has changed the ways people think, in terms of alertness and many more… so this alertness was developed after just a fraction of moments. To make it more clear let me put the example of the innovation of Bulb. After the innovation of bulb, the life is not as the same and on the same track, the conventional one, but that brought a change in the field of technology and human life. So the entire premise of the story says that the process is no more in the linear form in the current world of technology and sharp human brains.
So there comes two terms that I refer as the PROCESS and the EVENT. For any Process there is an Event. So from the starting of a process till its end there happens and linear nature in-between change and time and the origin for those processes are some or at least Event. The most important think is that is one zooms the process i.e. looks upon a process them is shows a slope nature which is linear.
So one can see that for the world of today every thing or anything changes in just minutes or may be in very little of time, so there can’t be the process of change showing a linear behavior with time but the step functional. And by the way the people who are responsible are the unreasonable people and not the reasonable one.

Primal Branding- Book

These days I am reading the book Primal Branding written by Patrick Hanlon, the founder and CEO of Thinktopia,Inc.
This is one of the very fantastic book on Branding with plenty number of examples and stories about a number of companies. One should read this book to know the new ways of branding in which a company creates the Brand image in the mind of the customers and consumers by creating a Belief System with the help of seven codes which are mentioned in the book as-
The Creation Story, the Creed, the Icons, the rituals, the Pagans, the sacred words, and the Leader.
So the above are the mentioned assets by which a company can create a Belief System which generates a sense of Belief in the mind of the Customers and that the line quoted next in the book says that “Believing means Belonging” So one the thing goes right in the brain with the correct of message to the customers, they start loving and associating the particular product or service with themselves. Some of the examples which I can be able to put here are the Google, Nike and the rest are in huge numbers. So those people who want to learn newer ways of Branding and those who possess keen desire in reading the examples and stories of success and failures of the companies, take time to read this book.
Primal Branding

Innovation Management

Innovation Management

Many of us have attended the classes for hours but some gets the chance to learn a fantastic subject and that too by an excellent Professor not for some hours but for the entire night…..

Yeah that happened in ISBR. The subject was Innovation Management and the person for the day (not day indeed but Night) as Guru was Mr. Pavan Soni, Innovation Evangelist and Innovation Consultant, Wipro.

I was one among the bunch of lucky students to have the lecture…

It all started at 9 pm and ended at early morning till 5.00 am.

The journey for the day on the boat of IM (Innovation Management), with a commander like Pavan Soni was unforgettable. What is Innovation? Difference between Invention and Innovation was taught with the relevant examples. Innovation was not taken as to be taught only in Business, but also in politics, economy, how great people did that and to conclude that as the point of observation in every human being. There happened a lot times when the biggest of the theories were revised, given commend upon and discarded with logical and factual data. Darwin’s survival of the Fittest was also discussed in brief and how the linear graphics of evolution was disproved by the opinions with facts which concluded as the Step function nature of Graph. How Innovation happens in big companies like IBM, Apple, Google, Nintendo, TATA, Maruti, Toyota, BMW, Walmart, GE, Microsoft, P&G, Nokia and many more was taught and discussed. The categorization of people among Reasonable and Unreasonable was discussed which was told as the Choice of individual person to be either one of them. The graphical representation was done to let the logic enter in the form of picture. Moreover the small movie (ad by Apple) was shown to understand the same in a better way. The recent surveys on the world’s top companies which are Innovative were discussed in detail one by one. The Guru for the Night described the types of Innovation on several bases e.g. on the basis of magnitude, impact, function etc.

The Product Innovation, Process Innovation and Business Model Innovation were discussed in detail with plenty of examples. The impact of these innovations on customers, company and top line& bottom line of any organization were interesting to understand.

Now, there happened a lot of Big Companies in the cold night so why not a small cup of Tea in the break…

After break, IBM’s survey and interview of 100 CEO’s from all around the world in the form of a report which described that where and at what degree of importance Innovation is in the companies and how does they do that.

Incremental, Breakthrough and Disruptive Innovation was taught and their order on the basis of performance and price.

GPI (General Purpose Innovation) and SPI (Specific Purpose Innovation) was discussed.

Tom Peters (a great management guru) definition of Innovation, “Innovation is equal to WOW” was quite interesting and impressive creating WOW in the students.

The other topics were the Obstacles for Innovation, Investment of companies in Innovation, Similarities in Innovators, How to measure Innovation and BCG survey on Innovation was discussed. The ROI (Return on Innovation), Monetizing Innovation were the interesting one.

And finally, LIGHT …the sunlight which appeared to enter through the windows of thought after a lot of Unlearning and Learning.

Special thanks to the Professor …

CEO Confidence Index going down....

Index	October, 2008	September, 2008	Monthly Change
CEO Index	58.2	100.5	-42.3
Current confidence Index	76.4	104.9	-28.5
Future Confidence Index	45.9	97.5	-51.6
Business Condition Index	36.9	102.5	-65.6
Invest Confidence Index	81.9	98.3	-16.4
Employment Confidence Index	51.5	100.9	-49.4

Hi Everybody, after a long gap I am here and for now I am neither going to write anything about the Index of the Share market nor about the big Companies cutting down their costs and expenditure by various ways. This time let me put the thing which is really of great importance and value for both the B and L(Business and Life). I am talking about the Great Brains and the People back to these big Changes in the Business world...the CEO’s...I was going through a very interesting fact put by one of the Site which coins a term called as CEO Index for Confidence etc...
So the thing became more of interest for me when I came to the fact that the index shows a downfall in those values for the CEO’s. That is really not a big deal and also not very amazing to note during this course of time. Everything is going random and the forecast are proving to give the negative results. Now those people are also human beings having some limits.. so this is not a big matter of surprise if their confidence index goes down....
But have you ever thought that what build their confidence? Is that the market conditions? Their Will power? Their Forecasting approach? Their Position? Their Work Pressure? Their Product's/Service's Positioning in the Market? The Business they deal with or the Life they live? I don't know... and to give an opinion the answers may be many ...
According to the Chief Executive Magazine, The CEO Confidence Index plummets 42.3 points to a record low of 58.2 points in October, based on a polling of 309 business executives...
one can also see the changes which happened in between the two consecutive months of Sept and Oct in the Confidence, Investment, Future confidence etc..
So what all are the factors behind this can be a very interesting topic to search. Is that only the US fin crisis ...oh that is obvious but if Obama is creating Change in the same course of time with the such conditions and pains in his head then why cant they is a big question...
So let us think about these interesting and Societal topics to get the World @ Power..

The link for the Chief Executive

Google too is reducing the rate of hiring...

Some days back the companies were having the problem to control the attrition rate of the employees and now the scene is entirely changed, companies are throwing there employees from their companies and the job market is very tight. In the same sequence is entering the Giant Brand Google. This company is not hiring these days. While writing this, I remember that some days back a US based companies has given the offer letter to 16 or 19 students IITians but due to this financial crisis they have send the regret letter for not calling them there. The 70% reduction in the salaries of the Trainee Pilots in Kingfisher comes also in the same row.
But the reason for Google to reduce the hiring is that they are moving for some acquisitions as per Chief Executive Officer Eric Schmidt.
The slowdown means more advertising budgets are ``under stress'' and Google is being ``more careful,'' Schmidt said in an interview with Bloomberg Television in New York.
Google's profit growth slowed to its lowest level this year last quarter as some advertisers, including home and auto lenders, cut back on ad space to reduce costs. Shrinking ad budgets have hurt newspapers the most, Schmidt said.
``All of us are vulnerable,'' he said. ``It's a race between a contraction in advertising, which would affect everybody, and a very positive shift from offline to online.'' The shares have fallen 45 per cent this year on investors' concern that a weakening global economy will hurt ad sales. Google, based in Mountain View, California, climbed $6.78, or 1.8 per cent, to $379.32 at 4 pm in Nasdaq Stock Market trading. Google, which handles almost two-thirds of US Internet searches, has spent more than $3.38 billion in the past 12 months on acquisitions such as DoubleClick Inc to extend its lead over Yahoo Inc and Microsoft Corp. The company's dominance pushed Microsoft to make an unsolicited offer for Yahoo in January, a bid that fell though in May. A global credit crunch may cost the online-ad business $6.7 billion in lost sales through 2010, according to Collins Stewart Plc. Borrowing costs surged after at least 15 banks failed this year, hurt by the collapse of the subprime mortgage market. Earnings performance Profit rose 26 per cent to $1.35 billion, or $4.24 a share, in the third quarter, Google said last week. Excluding costs such as stock-based compensation, profit was $4.92, beating the $4.75 average analyst estimate, according to a Bloomberg survey.
Google has no plans to cut back employee perks, such as gourmet cafeterias, Schmidt told reporters today. The company will keep spending on dat
a centers in preparation for more ``cloud computing'' products, he said. Cloud computing lets users store information on the Internet and access it from any computer. ``We're in a massive shift from how we're doing computing,'' Schmidt said. Web search queries on mobile-phones are growing at a rate ``quite a bit higher'' than Google's overall expansion, Schmidt said. The company's Android operating system allows developers to create programs for mobile phones. T-Mobile USA Inc, a unit of Deutsche Telekom AG, will release the first Android-powered phone, the G1, on Oct 22 in the US. Newspaper revenue The economic slowdown may mean US Internet ad spending growth is less than 20 per cent next year, a rate not seen since 2002, Sandeep Aggarwal, an analyst at Collins Stewart in San Francisco, said last week. Selling ads for online news sites is also proving to be problematic, because readers spend an average of 22 minutes reading the print product versus an average four minutes spent on a newspaper's Web site, Aggarwal said. Schmidt said he doesn't know what newspapers should do about rising newsprint costs and the loss of advertising revenue. Schmidt has endorsed Democratic presidential nominee Barack Obama, and said the candidate could run Google. ``He's a pretty smart guy,'' said Schmidt, who reiterated that Google as a company is neutral in the election. ``I'm sure he could learn how to do it.'' Schmidt also called for greater transparency from the US government, saying it should publish an itemised budget every year. Washington is ``dysfunctional,'' he said.
SOURCE:indiatimes INFOTECH

Japan:Indian IT's next goldmine.

After the US Financial crisis, what could be the next market place for the Indian IT companies. The European market is one of the option among the markets which is opened for Indian IT companies. As India is a leader in the field of IT many more doors are opened and in the same series of countries cames JAPAN, coming up with the advancement in the Information Technology. Here are some of the opportunities in the world's second largest economy where Indian IT may see a diversified market.

1. Opportunity 1: Second-biggest market-With IT services market worth $108 billion, Japan has the second largest information technology market in the world. India’s share in this market ranges between mere $1 to 1.5 billion. Incidentally, offshoring is limited to 8-10 per cent of the total market. Japan is also the world’s a second largest economy and is highly dependent on technology. Presently, Japan makes for only 2 per cent of India’s exports.
2. Opportunity 2: Application development-Japan has low overall IT spending with spend/sales ratio being around 1-1.5 per cent for most industries as compared to around 3.5- 4 per cent in the US. BFSI and manufacturing are the highest spenders amongst all industries. Embedded systems development and engineering and R&D services are the prospective quick win service offerings for Indian vendors. Application development and maintenance are the next big opportunities. Japan witnesses heavy preference for custom-built applications over packaged software with most Japanese companies continuing to operate legacy mainframe applications, requiring extensive COBOL skills to maintain and enhance their systems.
3. Opportunity 3: Implementation opportunities-There has been an increased willingness among Japanese companies to adopt packaged products over custom development in the wake of global competition. This change offers huge implementation opportunities for Indian companies. Also, there is opportunity for Indian IT companies to establish themselves as the high-end service providers, with differentiated service offerings compared to their Chinese counterparts.
4. Opportunity 4: Manpower shortage-The aging Japanese economy in its expansion phase is facing acute manpower shortage and strong global competition in terms of cost as well as innovation. This is forcing companies in Japan to look for alternatives for sourcing services as well as to look for newer markets. India is a natural ally, complementing the needs with its excellent service delivery expertise and a huge consumer market Indian IT vendors are regarded high on technology and domain competence, with fast ramp-up capabilities. The companies are also seen as low on cost and with a better IP protection environment than China. There is respect for Indian culture as well as recognition of the prowess of the Indian IT sector in Japan. Along with these ample opportunities, there are also some challenges that threaten to offset this huge opportunity for Indian IT. Next three pages talk about the same.
5. Challenge 1: Chinese monopoly-So far China is the biggest offshoring partner for Japan, accounting for over 50 per cent of the total offshoring. Cultural homogeneity is the single biggest factor for choice of China as preferred offshoring partner. Services offshored to China are low-end IT services of coding, testing and BPO. However lately, there have been concerns over offshoring to China due to its limited capabilities to manage large complex projects, lack of high-end domain and technical expertise, inadequate data privacy and IP protection and high-attrition rate
6. Challenge 2: Oligopoly culture-The Japanese IT service provider industry is organised based on the Keiretsu model where the supply chain is vertically integrated with interlocking business relationships and shareholdings. There is oligopolistic control on clients and most clients do not have a credible alternative. Also, incumbent IT services hierarchy offers little incentive for Indian IT companies keen on working at high-end technology levels.
7. Challenge 3: IT regarded cost centre-Another challenge is the general perspective towards technology spending. IT is often viewed as a cost centre and not as a strategic enabler by Japanese companies. In fact, there is almost no concept of the CIO office. There are also high barriers to entry in terms of language and cultural compatibility. Having served global clients, most Indian IT companies struggle to cope with the immature IT project management practices followed in Japan.

So the opportunities and the competition are going hand in hand. Now the Indian IT players can be the winner of the race if they can provide the best of the product in the minimum price with the superb value additional features. They also need to do the business after a deep and through understanding of the Japanese culture...