Brains in Brain!

The biggest of the companies in the world are shifted from being a product to the customer centric approach in their businesses. Be it an IT company, FMCG, Hospitality or anyone else; if not having the monopoly like GE over the market, more or less this P2Cc i.e. Product to Customer Centric shift can be seen. But, is that the real thing or something else happens can be the theme of discussion?

The word customization, individualization etc are the ways by which companies are directly achieving the main purpose of satisfying their customer’s needs. Now a very interesting thing which comes forward is that the companies are developing the Product and reducing their Risk factor associated with the Product as they already are the CDP (Customer’s Designed Product). Thus by being Customer centric they can do several things and hence can reduce their R&D cost associated with the PD and the marketing cost as well. The Risk factor is also reduced till a bit of extend, adding-up in their Risk Management. The examples may be many-

DELL, Google.com, Nokia, Orkut.com, BMW, Linux etc

There are many more and the matter of fact becomes much more of interest when we see that the need and the demand of the customers is the common target for all of these. They basically want to know that what the customer can design for him/her if they are made the developer. Thus the companies are tilting towards that what is happening behind the thirst i.e. the mighty Brain, which is more or less the main responsible factor for their growth cycle.

The focus is now the Brain and there are a number of researches going on the study of Human Brain. Once there was a time labor force was the factor for attention. Then came the era of Technology and further the Product, Customer and now is their Brain. Where it will end, it can’t be easily said or predicted but as the cycle passes on the factors of attention keeps on integrating with each other.

The intelligence and emotions are both the focus of study these days as the IQ only is not required for the companies as they need both-customers and the Employees with a greater level of IQ and EQ. Let us see that where it goes but wherever it will go, it will penetrate all.