CHIEF HAPPINESS OFFICER

Happiness....
this is the word (or feeing) which everyone wants to achieve at the end of the day or at the end of Life and Business.
Yesterday I was going through some of the articles and I came through a site http://positivesharing.com/
This site is about the CHO (Chief Happiness Officer). The thing which was of interest for me was that -Is this the necessity of time or per say Demand of Time to create such a post in companies called as CHO. I don't know!!!
But the fact says that a person can give the best output if he/she is in Happy mood. This is not only about the fact but there were a number of psychologists who have given light on the same in favor of the same. There has been a lot increase in Employee Retention Rate because of several reasons. The one of the very causes was the Happiness or Satisfaction Level which is not achieved by the workers from the companies. No companies tries to be rude with the employees but the perception of people differs in terms of there Satisfaction levels. Not only this but a number of suicide cases happening all around in several of the companies because of several reasons. Several HR practices were implemented and many have shown there results but still the situation goes out of entire control. So there is probably a need for the organizations to look after these effects so as to put their Human Assets under the roof of Happiness... and that probably demands a person like CHO ....

NO COST OR LOW COST MARKETING

Dear All,

Of course this is the tough time for the business word and hence for a number of companies. The part which is affected most because as the end to end terminal linkage between the companies and the customers is the important to discuss about. Yeah .. I am talking about the Marketing people and the strategies… the companies need the lesser budgets from all the departments to sanction and hence a marketing manager need to do the same by reducing the expenditure in terms of the advertisement exp. and the promotion etc. So there comes a need of developing a strategy for this…

The recent article which I read was of worth for this ( by Laura Lake) putting forward the concept of LOW COST or NO COST Marketing…

To give you people a brief of it …

That concept says that the companies should reduce there costs of products by reducing there expenditure of advertisement and the promotion exp etc. There were a number of ways suggested by the author such as-

Companies should create a Network at events.

The people should be sent from the organizations to Attend public meetings.

Creating a "useful" handout will also be beneficial.

Create joint-ventures is also good i.e. with the copywriters, designers etc

Write letters to editors of local newspapers and business publications

So these can be the easier ways and the EASY TO REACH IN LESSER COST APPROACH…(but with not the economical costs included)

So lets hope that this works in organizations during the tough time to recession and inflation…