Being Sustainable

What do you mean by being sustainable? How does it help us? What are the implications of not being sustainable? Change, being agile, innovation, creativity, and so many similar words are so much prevailed in the current economic and social world that sustainability has lost its own importance? It is not a bad idea to be change lover, innovative, agile and creative but at the same time if one is not sustainable in a process or over a matter, the real juice can’t be seen. For Example- There is a magician who is very creative in the way of showing magic tricks and have delivered 4 -5 good and unique shows. Now if his most concentration goes in developing new tricks, ultimately it will result in reducing the number of shows he delivers. And this shows that he could be a great creative artist but since he is not sustainable, he is not making money at the time when he is designing newer ways of magic. Also this could be an aid for him and his competitors both at a time. For him, it would be a profitable situation only till no any competitor becomes agile to grab his absence. But if any other player comes in the market with lesser creativity in magic than he shows, in that case the previous magician have to a good chance of losing some percent of the market share. The idea is ‘Be creative but be sustainable too, and this can only be done by being fast.’ Stay happy and healthy. Cheers