NO COST OR LOW COST MARKETING

Dear All,

Of course this is the tough time for the business word and hence for a number of companies. The part which is affected most because as the end to end terminal linkage between the companies and the customers is the important to discuss about. Yeah .. I am talking about the Marketing people and the strategies… the companies need the lesser budgets from all the departments to sanction and hence a marketing manager need to do the same by reducing the expenditure in terms of the advertisement exp. and the promotion etc. So there comes a need of developing a strategy for this…

The recent article which I read was of worth for this ( by Laura Lake) putting forward the concept of LOW COST or NO COST Marketing…

To give you people a brief of it …

That concept says that the companies should reduce there costs of products by reducing there expenditure of advertisement and the promotion exp etc. There were a number of ways suggested by the author such as-

Companies should create a Network at events.

The people should be sent from the organizations to Attend public meetings.

Creating a "useful" handout will also be beneficial.

Create joint-ventures is also good i.e. with the copywriters, designers etc

Write letters to editors of local newspapers and business publications

So these can be the easier ways and the EASY TO REACH IN LESSER COST APPROACH…(but with not the economical costs included)

So lets hope that this works in organizations during the tough time to recession and inflation…