Primal Branding- Book

These days I am reading the book Primal Branding written by Patrick Hanlon, the founder and CEO of Thinktopia,Inc.
This is one of the very fantastic book on Branding with plenty number of examples and stories about a number of companies. One should read this book to know the new ways of branding in which a company creates the Brand image in the mind of the customers and consumers by creating a Belief System with the help of seven codes which are mentioned in the book as-
The Creation Story, the Creed, the Icons, the rituals, the Pagans, the sacred words, and the Leader.
So the above are the mentioned assets by which a company can create a Belief System which generates a sense of Belief in the mind of the Customers and that the line quoted next in the book says that “Believing means Belonging” So one the thing goes right in the brain with the correct of message to the customers, they start loving and associating the particular product or service with themselves. Some of the examples which I can be able to put here are the Google, Nike and the rest are in huge numbers. So those people who want to learn newer ways of Branding and those who possess keen desire in reading the examples and stories of success and failures of the companies, take time to read this book.
Primal Branding