Id,Ego and Superego

Id, Ego and Superego

Nothing is bad or good, every thing been uncertain in this universe. And again the same goes true with the Life and the Business. From the time a child born till the time he/she dies, he/she develops the Id in every stage about the same or the different things. The lack of satisfaction developed in the Id comes next in the life in the form of ego, then how is that bad. In fact companies make money over this. For example if a child is deprived of the milk of mother goes for smoking, and doing those all things in which they can suck. This is because the basic necessity of sucking was hindered in the early stages of his /her life. And what the companies do is obvious, they makes cigarettes, cold drinks, straws, etc for them and make money. This is how they make money over the suppressed Ids of people. But the question is that how do they know this that the particular person is suffered of any Id needs. The answer is that they keep on studying the intelligence of human beings and that’s how they can estimate and predict their possibilities of doing business. They, then after segment the market according to the needs of their customers. Once the companies can become to know the personality of the customer they can easily provide the required things and thus can make the money. Actually the basic needs of every human beings as per the theory of Freud in the very beginning of life comes in play as the intrinsic form which is called as the Personality. Those needs are in the form of 5 stages. They are the Oral Stage, Anal Stage, Phallic Stage, the Latency Stage, and Genital Stage. Then after these stages finally develops the personality of the Human beings. And finally the companies make studies over these and hence they make money. If those Id needs are not satisfied this qualities develop in something which people call as the Ego and finally the pressure in the Human beings grows so much that the pressure bursts in the form of Superego. Then basically the companies are fulfilling those needs of humans and hence doing a thing which is very good and noble thing for them. Thus, if those things are not fulfilled ie the Id needs are not fulfilled and the person becomes Egoistic or Super egoistic then what is wrong in this is the question. Think and wait till the next...